NETFLIX & CHANGE
The Netflix & Change campaign is a response to the wave of accusations against producer Harvey Weinstein. Feminism is approached through the Bechdel test; it asks a very simple question: ‘Are there more than two women in the film? If so, are they talking about anything other than men’. The idea is to use International Women’s Day to advertise on social media an entire month dedicated to films and TV series that pass the Bechdel test. Series such as Orange is the New Black or Strangers Things, which place women at the center of their plot, have forged the popularity of the streaming site.
The campaign allows Netflix to assert itself against Hollywood and above all to take part in the feminist struggle. Hence the slogan’ Hollywood loves women, we fight for them’.