The LOOK UP project was born from the frustration caused by the considerable waste of time spent on my phone. The purpose of the application is to push its users to «look up». The application functions as an alarm. The user selects which apps he spends the most time on and sets a timer. When the time is up, he receives a message reminding him to «look up». With a humorous tone, the message adapts to the social media trend.

I created a cloud alphabet for this project. The graphical chart and strategy of the application are presented in a booklet A5.