LA GRANDE TABLÉE COCA COLA

On 7 September 2017, Coca Cola invited 500 Parisians to attend its event La Grande Tablée. Designed and organized by My Little Paris, the aim of the operation was to improve the image of the brand among young urbanites. Dinner seats could only be reserved through the site of the operation. I created alongside artistic director Emile Dévoit Proust illustrations for the website, social media, as well as decorative elements for the dinner. I developed with the motion designers and social media managers of My Little Paris the strategy of «teasing» adopted on social networks. This strategy consisted of creating a sense of frustration about missing the «dinner of the year». It was shared by Coca Cola but also by different media such as Konbini, to us Paris, Merci Alfred on their respective social networks.